EXPLORATORY RESEARCH
Understand the everyday lives of your customers - and serve them better
Understand the needs your customers want to satisfy when using your products. Capture the wider context of their homes, hobbies & habits to identify pain points in your user experience. Use a broader understanding of your customers to map opportunities for new products or improvements & align stakeholders around customer needs.
"Thank you all for having me on the lockdown food diaries, I feel valued and appreciated...this group has been really fun and thought-provoking."
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