Will face masks stop shoppers?

The new rules on wearing face masks in shops has caused great reaction  in the U.K. We put this topic to our QuMind U.K panel to understand more!

Prior to the announcement, more than half of our QuMind panel members had already been wearing a mask and positively, 39% said that they would now start wearing one.  The majority agreed that wearing one would help protect themselves and others, even if for some it meant sacrificing some level of comfort:

“I’m already using a mask, don’t like it but I am going to do everything I can to keep safe.”

Shoppers seem to not be deterred by wearing a face mask

Only a small minority suggested that they would go out and shop less often as a result of having to wear a mask:

“I will wear them in the supermarket because I don’t want to be fined, but I’ll not go into any other shops and I won’t wear one out and about”

Confusion among shoppers

The greatest confusion was over why the announcement had not been made before:

“I think this measure should have been introduced from day 1 and do not understand why it is taking another 10 days to be brought into force”

The government has announced that it will be mandatory to wear masks in shops from 24th July. Do you intend to wear a mask into shops from now? (n=1,476)

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