Beyond Numbers
Founded in the last millennia (October 1999, to be precise), QuMind’s beginning was based on the premise that customer feedback and market research would […]
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What is an Insights Community?
Understanding Insights Communities The key to success in business lies in truly understanding your customers – their needs, preferences, and behaviours. To tackle this […]
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AI Driving Efficiency and Insights for Business
In our October blog, we unveiled the power of AI in the world of market research. This November, we continue to explore the transformation […]
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Unveiling AI in Market Research: Current Advancements, Future Potentials, and Safeguarding Against Deception
Artificial intelligence (AI) is rapidly transforming the market research industry. AI-powered tools are already helping researchers to automate tasks, collect and analyse data […]
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The Power of Building Communities
The growth of online communities for market research has been one of the biggest stories in the Insight industry over the last 25 years. […]
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How to Entice Last Minute Holiday Makers
Squeezed Brits are finding their holiday budgets squeezed further this year. Recent data from TravelSupermarket has revealed the cost of holidays to Brits’ five […]
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How to Build an Active and Engaged Online Insights Community
Building your Active and Engaged Online Insights Community An online Insights Community provides a powerful platform to connect with your audience, gather valuable feedback, […]
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QuAI: A new Generative AI Tool that reduces the time to produce reports to 10 minutes!
In today’s competitive marketplace, businesses need to be able to make decisions quickly and based on accurate data. However, gathering and analysing data can […]
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QuMind appoints Ian Ralph as new Head of Research
Ian Ralph will lead the research team in designing and developing bespoke digital research solutions for clients and establish a Centre of Excellence at […]
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QuMind launches Sentiment Index to provide a deeper measure of customer sentiment than NPS
The emoji-grid method was designed in partnership with Dr Aiden P Gregg, from the School of Psychology at the University of Southampton, to help […]
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