Branding Surveys for Customers – A Guide for 2024

By Jess S | June 12, 2024

Rebranding can be a powerful strategy to refresh a company’s image, attract new customers, and stay relevant. However, a successful rebrand hinges on thorough […]

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Customer Panels: A 2024 Review for Insights Teams

By Jess S | June 10, 2024

In the ever-evolving landscape of market research, customer panels have emerged as a valuable tool for insights teams seeking to gain continuous feedback and […]

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Embracing Change: Lessons from Transitioning to a Tech-Led Market Research Company

By Jess S | June 9, 2024

As the CEO of a 25+ year-old market research firm, the last seven years transitioning to a tech-led business have been a profound learning […]

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How To Create Engaging Surveys for Customer Insights

By Jess S | June 8, 2024

In today’s competitive market, understanding your customers is crucial for success. Engaging surveys are a powerful tool for gathering valuable customer insights that not […]

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How to Start a Rebranding Project for Your Business

By Jess S | June 2, 2024

Rebranding is a powerful strategy to rejuvenate your business, stay relevant, and align with evolving market trends. However, embarking on a rebranding project requires […]

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Qualitative Research: An Ultimate Guide for Insights Teams

By Jess S | May 26, 2024

In the world of market research, qualitative research is a cornerstone for gaining deep insights into customer behaviour, preferences, and motivations. Digital qualitative platforms […]

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Empowering Insights Teams: Creating a Digital Group for Enhanced Collaboration and Innovation

By Michael Clarke - QuMind | May 21, 2024

In today’s rapidly evolving business landscape, insights teams play a critical role in driving strategic decision-making and fueling innovation. However, the traditional approach to […]

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Streamlining Insights: How Insights Teams Can Centralise Data for Maximum Impact

By Michael Clarke - QuMind | May 21, 2024

In the age of information overload, data is abundant – but harnessing its power remains a challenge. For insights teams, tasked with deciphering market […]

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Mastering Price Influence: A Guide for Insights Teams

By Michael Clarke - QuMind | May 15, 2024

Pricing is a delicate balancing act for businesses – set it too high, and you risk alienating customers; set it too low, and you […]

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Unleashing Instant Impact: How Insights Teams Drive Immediate Value for Their Company

By Jess S | May 15, 2024

In the fast-paced world of business, the ability to deliver instant impact is a coveted trait. Every decision made, every strategy implemented, must yield […]

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