Capitalising on the voice of Gen-Z
How we helped UNiDAYS
Need
NeedUNiDAYS asked us to help place the voice of its members (students/Gen-Z) at the heart of their strategic decisions.
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Approach
ApproachWe worked closely with the data team to integrate our systems to allow for seamless recruitment of APP members onto the community for the UK, US and Australia.
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Outcome
OutcomeOur toolkit has enabled UNiDAYS to run global agile research studies across methodologies from one centralised hub. This centralisation has enabled the client to monetise access to their hard-to-reach Gen-Z members. Our collaboration with the UNiDAYS team has been a great opportunity to co-innovate the platform to make sure our tools remain highly effective.
"Our challenge was finding a platform that was both quant & qual, engaging enough for our members and easy-to-use! QuMind ticks all those boxes together with a supportive customer care team."
–
Insights team
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