How QuMind Empowers the Fashion Industry: From Trend Analysis to Customer Satisfaction

In the fast-paced world of fashion, staying connected to consumer preferences and expectations is crucial for success. At QuMind, top fashion brands use our advanced research platform to gain deep insights into how customers perceive their own brands, shop their collections, and engage with their offerings. From exploring the factors driving brand loyalty to identifying opportunities for enhancing the customer experience, we empower fashion businesses to adapt, remain relevant, and forge lasting relationships in an ever-evolving market.

Tailoring Insights for Fashion Brands

QuMind’s platform allows fashion brands such as Primark to gain deep, actionable insights into their customers at every touchpoint of the shopping journey. Take, for example, our collaboration with a women’s clothing brand that specialises in tailoring, coats and eveningwear. By analysing different shopper segments based on purchase frequency, we helped them better understand the buying habits of frequent versus occasional shoppers. This insight enabled them to tailor their marketing strategies to appeal to each group’s unique motivations, enhancing engagement and sales.

For our British online retailer client selling fashion and beauty, our approach focused on occasion-specific shopping behaviour. By segmenting customers who purchase attire for events like weddings or religious celebrations, we helped them identify key drivers of these sales. This understanding allowed them to personalise the shopping experience for their customers, ensuring they could find the perfect outfit for life’s special moments.

In addition to these industry leaders, we also worked with our digital platform client who provides discounts and benefits to students, to power their 2024 Gen Z Fashion Report—a comprehensive study into what Gen Z wants from fashion brands. Using QuMind’s platform, our client surveyed students to understand their fashion preferences, including how they engage with brands on social media, what influences their buying decisions, and the role sustainability plays in their choices. The report reveals critical insights into how brands can connect with this important demographic, projected to spend £1.2bn on fashion this winter alone.

Key Insights Across the Fashion Consumer Journey

QuMind’s research doesn’t just capture who buys – it dives deeper into the why and the how. Through our platform, we help brands track every phase of the consumer journey:

• Brand Awareness and Consideration: From the initial spark of awareness to purchase, we pinpoint the factors that drive consumer decisions. For instance, our study with Karen Millen revealed which brands consumers turn to most frequently and why. These insights allow brands to adjust their market positioning, refine their messaging, and strengthen their unique selling propositions.
• Barriers and Drivers of Purchase: Our platform helps brands understand what factors deter consumers, such as price sensitivity, perceived quality, or the lack of an in-store presence. On the flip side, we also identify key drivers that encourage purchases, including sustainability practices, competitive pricing, and superior customer service.
• Customer Satisfaction and Post-Purchase Behaviour: QuMind’s surveys and feedback loops help brands foster long-term customer relationships by understanding what keeps shoppers satisfied after a purchase. By capturing post-purchase behaviours and sentiments, brands can continually enhance the customer experience, driving loyalty and engagement.

QuMind’s Advanced Tools for Fashion Brands

Our platform provides fashion brands with the tools they need to stay agile and make data-driven decisions:

• Real-Time Insights: QuMind can deliver real-time reports, allowing brands to adapt their strategies as new trends emerge and consumer preferences shift.
• Audience Segmentation: By applying demographic and psychographic filters, brands can understand different customer segments, whether it’s high-income, frequent shoppers or occasion-only buyers, as demonstrated in our work with Karen Millen and Boohoo.
• In-Depth Custom Research: QuMind offers customised studies tailored to specific research needs, such as our customer journey mapping work for Boohoo’s occasion-wear segment.
• Case Study: Engaging Customers Through a Dedicated Community A leading high-street fashion retailer leveraged QuMind’s community platform to gain a deeper understanding of their customers, providing valuable insights into shopping behaviours, preferences, and attitudes. By hosting a dedicated online community, the retailer engaged directly with a diverse group of consumers, fostering an ongoing dialogue that revealed key drivers of loyalty and satisfaction. This direct access to customer opinions helped the brand refine its offerings and build stronger, more personalised relationships with its audience, ensuring they remain relevant to their customer base while crafting more targeted strategies.

Data-driven insights are not just helpful—they’re essential. QuMind’s easy-to-use platform, combined with our extensive expertise in the fashion industry, empowers brands to make strategic decisions that resonate with consumers, drive loyalty, and ensure they stay ahead of the curve.

Whether it’s identifying emerging trends, understanding consumer behaviour, or improving customer satisfaction, QuMind’s platform helps fashion companies navigate every stage of the consumer journey. By delivering real-time, actionable insights, we ensure that our clients don’t just keep up with the market—they lead it.

If you’re a fashion brand looking to unlock deeper insights into your customer base and take your marketing strategies to the next level, get in touch with us today.