Driving Success In the Healthcare and Wellness Industries Through Insight Platform QuMind

The healthcare and wellness industry is evolving rapidly, with shifting consumer expectations around healthcare plans and an increasing demand for personalised wellness solutions. QuMind, a leading provider of research and insights, has empowered leading healthcare brands to navigate these challenges with confidence. Our platform combines cutting-edge technology with tailored expertise, enabling businesses to uncover deep consumer insights, optimise their strategies, and drive impactful decision-making. Whether through our intuitive self-serve research tools, comprehensive full-service approach, or a flexible hybrid model, QuMind’s solutions are designed to meet the diverse and dynamic needs of healthcare businesses.

Our Proven Healthcare Expertise

Our team has worked with some of the UK’s most trusted healthcare names, and through studies like pricing optimisation and brand perception, we’ve equipped our clients with the knowledge they need to stay competitive. A recent project with a leading healthcare insurer explored consumer attitudes and behaviours toward healthcare spending and the evolving role of private versus public healthcare.

Case Study Spotlight: Segmentation Research in Healthcare Spending Habits

In collaboration with one of our clients, we explored consumer segments in the healthcare market to understand how different attitudes affect spending and engagement. This project highlighted six key consumer profiles, including:

• Proactive Health Seekers: Highly engaged consumers who are willing to invest in their health.
• Protective Families: Individuals prioritising healthcare spending for their loved ones’ safety.
• NHS Die Hards: Those who prefer using public services whenever possible.

These insights helped our client tailor their offerings to better meet the needs of each segment, from private plan options to products that appeal to NHS-focused consumers.

Gen Z’s Health & Fitness Trends: Insights from a leading 2025 report

Our client, who runs a prominent digital platform catering to students showcases how QuMind’s research capabilities deliver impactful insights into emerging health and wellness trends. Leveraging QuMind’s expertise, their 2025 Health & Fitness Report highlights Gen Z’s growing commitment to investing in their wellbeing. The report uncovers how this generation plans to allocate spending on gym memberships, fitness technology, and activewear, reflecting a broader focus on health in the upcoming year. These insights enable brands to align their strategies with Gen Z’s priorities, ensuring they capture attention during key spending periods, such as the January wellness surge.

Qumind’s Versatile Research Solutions for the Healthcare Sector

Qumind’s platform is designed to support healthcare brands at every stage of their journey. Here’s how our service models can empower healthcare businesses to capture and leverage consumer insights:

1. Self-Serve Option: Fast, Cost-Effective Insights Qumind’s intuitive self-serve platform allows healthcare companies to manage research in-house. From custom surveys to dashboards, companies can capture data quickly and stay ahead of shifting consumer demands. For example, a healthcare brand could use our platform to assess brand perception shifts across regions or demographics.
2. Full-Service Option: Comprehensive, Customised Research For healthcare brands seeking deeper expertise, our full-service option provides end-to-end support—from designing the research to analysing the findings. Our full-service model is ideal for complex projects such as healthcare policy sentiment tracking or developing new product categories.
3. Hybrid Model: Best of Both Worlds Our hybrid option combines self-serve convenience with strategic oversight from our team. This model is perfect for healthcare companies looking for flexibility and expert guidance on specific aspects of their research, such as segmentation analysis or pricing strategy.

Healthcare and wellness brands today need insights that go beyond surface trends to understand what truly matters to consumers, from attitudes toward NHS services to willingness to pay for private healthcare. QuMind’s platform provides the strategic intelligence needed to inform decision-making, navigate regulatory challenges, and connect meaningfully with audiences. Through our research expertise, innovative tools, and recent industry insights,  QuMind is here to help healthcare and wellness brands adapt, grow, and thrive.