Understanding Your Customer: Tools and Techniques I’ve Learnt Along the Way
As the CEO of a small tech-led market research firm that’s been around for over two decades, I’ve seen the landscape of customer understanding […]
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The Polarisation Between Fast Food And Healthy Eating: An Insight Report
Recent QuMind data reveals that a significant portion of the population frequently indulges in fast food, with two out of three Brits having ordered […]
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How the QuMind Platform Can Integrate with Other Tools: A Guide for Insights Teams
In today’s fast-paced business environment, insights teams need efficient, integrated solutions to gather, analyse, and act on data. At QuMind, we understand the importance […]
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Community vs. Panels: A Guide for Businesses
In today’s market research landscape, traditional methods such as surveys and focus groups are no longer enough to gather in-depth insights from customers. That’s where […]
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How to Change the Price of Services: A Guide for Businesses
Adjusting the pricing of services can be a complex yet essential strategy for businesses aiming to stay competitive and profitable. With over 25 years […]
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From Data to Insights: Levelling up the Business Landscape
In today’s data-driven world, businesses are inundated with vast amounts of information. However, the real challenge lies not in collecting data, but in transforming […]
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Branding Surveys for Customers – A Guide for 2024
Rebranding can be a powerful strategy to refresh a company’s image, attract new customers, and stay relevant. However, a successful rebrand hinges on thorough […]
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Customer Panels: A 2024 Review for Insights Teams
In the ever-evolving landscape of market research, customer panels have emerged as a valuable tool for insights teams seeking to gain continuous feedback and […]
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Embracing Change: Lessons from Transitioning to a Tech-Led Market Research Company
As the CEO of a 25+ year-old market research firm, the last seven years transitioning to a tech-led business have been a profound learning […]
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How To Create Engaging Surveys for Customer Insights
In today’s competitive market, understanding your customers is crucial for success. Engaging surveys are a powerful tool for gathering valuable customer insights that not […]
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