Self-serve community tools
driving the Primark brand forward
How we helped Primark
Need
NeedPrimark wanted to place the voice of their customers right at the heart of their organisation with an "always on" research approach.
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Approach
ApproachWorking with our partner, Market Measures, we provided a self-serve, mobile-first community solution to Primark. MyPrimark, a UK-based community panel comprising 3,000 members was created. Other markets included Germany, France, Spain, Italy and the US.
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Outcome
OutcomeUsing best-in-class technology, we developed a series of media-rich, off-the-shelf and bespoke community tools such as image collages, leader boards and embedded social media - all of which allowed the client to interact with members using multiple channels/touch points to drive insights.
If the client was low on insight resource, our expert support team would provide agile community management and survey scripting services.
"QuMind enables us to talk directly to a section of the Primark customer base on a 24/7 basis. Surveys, polls and qual, we can do it all from QuMind!"
–
Insights team
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