Agile customer insights powered by
our self-serve surveys and online audiences

How we helped Halfords

  •    Need

Halfords needed to reduce high external research costs as well as regain more control of their research. Their objective; to be able to perform both quant and qual customer insights in-house.

  •    Approach

QuMind was the perfect solution giving the team access to self-serve quant and qual surveys, reporting/analysis tools and online sample targeting. All fully self-serve solution with additional agile support services such as survey programmers and project managers when Halfords need extra resources.

  •    Outcome

Our partnership has helped Halfords turn their organisation into a more agile, insight-driven business.

"The QuMind platform has enabled us to centralise our digital research efforts onto one platform. We can build our own surveys without any limits on features making them engaging and as complex or simple as we need them to be. We can also target customers and non-customers online via the QuMind platform all from the same tool. It has enabled us to streamline insights making us much more agile in collecting and analysing customer insights."

Insights team - Halfords

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