Mixed methodology product development, communications testing, pricing and U&A research
How we helped INEOS
Need
NeedINEOS needed research expertise to complement their internal teams in relation to the product development of a new dispenser.
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Approach
ApproachWe supported with pricing analysis, communications testing and consumer behaviour research.
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Outcome
OutcomeThe outcome was a successful product launch utilising much of the recommended language and pricing strategies that emerged from the market research.
"I just wanted to reach out say a huge thank you to all again for the work you did on the market research for the dispenser. The insights that your research provided/continues to provide have been extremely useful – both in terms of the pricing analysis but also consumer behaviour, useful messaging and barriers to purchase..So again, a huge thank you for all of your work – it was a pleasure working with you."
JANE BAYERL
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Business Development Specialist / INEOS
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