QuMind Launches Dynamic StoryBoards

The interactive dashboards offer deep, context-rich insights for agile decision-making.

QuMind,  the all-in-one consumer intelligence platform, has announced the launch of Dynamic StoryBoards to make deep, context-rich insights more readily accessible to business leaders and support agile decision-making.

Hosted on the QuMind platform, the live dashboard can be easily shared and accessed by decision-makers at the click of a link. This improves the speed and accessibility of customer insights, accompanied by the analysis of insights leaders, across the business. It also removes the cumbersome process associated with sharing traditional reports, which are often too large to circulate via email.

The dynamic report also enables an organisation to move beyond the limited and moment-in-time reports that are typically shared with business decision-makers. The always-on access to the comprehensive insights and analysis helps put customers at the heart of every decision a business takes. 

Mark Ursell, CEO at QuMind, comments: “The business community finds itself in a continued period of uncertainty as customer behaviour changes in response to the cost-of-living crisis. This is not one uniform shift, as we saw when we were all told to stay at home at the start of the pandemic. We all feel the impact differently. And, as the situation evolves, so too does customer behaviour. Businesses therefore need to stay in tune with their customers to ensure their offering reflects customers’ wants and needs.

“Having readily available, easy-to-consume customer insights has never been more important to inform and de-risk agile business decision-making. Our new Dynamic StoryBoards feature empowers organisations to consolidate and consume more diverse insights to help them get even closer to their customer. And with the capability for insight leaders to add their own narrative into the StoryBoard, their rich understanding of the customer can be better communicated throughout the organisation for an even greater impact.”

For more information on Dynamic StoryBoards, Click here.